TODAY, fashion is loud, fast and wasteful. The Love Hat by AY Collective offers something different. A quiet statement about what fashion should be. Crafted from 100% OCS -certified organic cotton, this unstructured dad hat my embodies everything our brand stands for - premium embroidered quality, minimalist design, sustainable materials for a conscious approach in a statement piece. 

Why we know you’ll love it…

  • Premium Quality: the cotton twill makes for soft yet durable piece. It has natural breathability from the first wear and for every day you wear it after that. The embroidered design gives an elevated finish with a long-lasting design. 

  • Minimalist Design: a subtle shape and timeless silhouette combined with the clean stitching makes this one stand out in the most effortless way. 

  • Sustainable Focus: made 100% organic for you and the planet. Not only is it good for your body but good for Mother Earth, ensuring you'll be comfortable wearing this hat daily, for as long as you love it. 
  • Purposeful Fashion: slowing down fashion. by making each piece only when an order is placed. This means no overstock, no unnecessary storage and no mass production. So you know each piece is made with the highest quality assurance. 
  • Key Features: matching sewn eyelets, a fabric self-adjusting strap and a brass slider with hidden tuck-away to give you a clean and sophisticated look. 

STYLING THE LOVE HAT

  • Daily wear: pairs perfectly with jeans and a tee for a casual look. Bonus points if you combine it with an embroidered tee by AY Collective like the Millenial Mess Tee.
  • Family outings: simplifies styling and matching being neutral. Goes with everything easily and lets you create a cohesive look and match with others, with ease.  

  • Quiet statement: the minimalist and embroidered design screams “modern luxury” in the quietest way possible. 

Why I Made This Design 🫰🏽

The simple emoji design. Maybe you know it or you don’t. It’s a simple but powerful gesture. Meaning love or affection. It could be platonic or romantic or simply a kind gesture among strangers. Popularized in South Korean pop culture and touching all parts of the world and different cultures. It’s a symbol I’ve become personally entwined with and I’ve felt it expresses the love I have for myself, others and AY Collective. My hope is that you will share in that feeling and wear this hat with the same love and kindness to yourself and others. 

The love hat comes in BLACK WITH WHITE stitching and in BEIGE WITH GOLD stitching.